YO! Sushi

YO! Sushi is one of the best-known Japanese food brands in the UK, making it a natural point of interest for anyone exploring sushi franchise opportunities. Founded in London and developed into a multi-format business with restaurants and supermarket kiosks, the brand combines strong consumer recognition with a franchise model designed for accessible, high-footfall locations.

This page provides an overview of YO! Sushi as a franchise brand, including its background, the reasons it attracts franchise interest, the support it offers, and the cost information currently available through public sources.

Matching Your Location
3 Recommended
Japanese Food Franchise Brands

About YO! Sushi

Image source: YO! Sushi's official website
(https://thesushico.com/stores/)

YO! Sushi began in London’s Soho in 1997 and helped introduce a more casual, visually distinctive way of enjoying Japanese food in the UK. The brand became widely associated with its kaiten-style conveyor belt concept and colour-coded dishes, while also building a broader menu that extends beyond sushi to include hot street food and fusion-inspired options.

Over time, YO! Sushi has grown from its restaurant roots into a broader food business with more than 50 restaurants and over 370 Tesco supermarket kiosks. As part of Wonderfield Group, the brand also sits within a larger international food business with substantial scale across sushi kiosks, grab-and-go locations, and restaurant operations.

Why Franchise with YO! Sushi

Image source: YO! Sushi's official website
(https://thesushico.com/stores/)

Established Brand within the UK Market

One of the main reasons YO! Sushi stands out as a franchise opportunity is the strength of its established brand in the UK market. The company presents itself as the UK’s largest sushi franchise operator and positions its kiosk model as a ready-made route for franchisees entering the Japanese food sector with the backing of an already recognised name. Its presence in Tesco supermarkets is another major advantage, placing franchisees in high-footfall retail environments and reducing some of the location challenges that often come with standalone food businesses.

Practical Business Advantages

Alongside its market appeal, YO! Sushi highlights practical business advantages such as central support, strength in ingredient sourcing, and a system designed to support stable operations. The franchise is also positioned as a model that can help attract skilled staff and maintain a high-quality customer experience through its established operating approach.

YO! Sushi Franchise Support

YO! Sushi supports franchisees through training, onboarding, and ongoing operational support. New partners receive structured training at the Wonderfield Training Academy and hands-on experience in a live kiosk, followed by support from a dedicated Regional Manager.

The brand also provides support with location selection, marketing campaigns, supplier infrastructure, pricing, and new product development, giving franchisees practical assistance both before opening and after launch.

Customer Feedback on YO! Sushi

YO! Sushi's Tripadvisor Rating

Customer feedback on YO! Sushi has generally been very positive. Reviewers often highlight the freshness and quality of the food, the wide variety on offer, and the fun, casual dining experience. Guests also mention the restaurant’s relaxed atmosphere, attentive service, and the balance between familiar favourites and more distinctive menu items, suggesting that YO! Sushi leaves a strong impression as an approachable and well-recognised Japanese dining brand.

Quick Bite but So Tasty

Lovely! Bit pricey but so worth it! Fresh and flavourful. A different eating out experience that we all enjoyed! Although we hadn’t long been for carvery at the pub across from the Trafford centre, so didn’t get much but eldest wanted to try it so we ended our shopping trip here! Would come back purely for the quality

Amazing Sushi & Service

Wonderful food as always, great service,Dora our server was very attentive. Mamma San the chef was producing her masterpieces as we watched. Amazing skill and talent.

Such Great Service and Management

Service was great, Liam gave us a warm welcome and went the extra mile to cater for my sister who has numerous allergies. He ensured that our food was suitable for us all and that health and safety to keep things separate was followed. The food was top notch and Liams service was above and beyond. Will be coming again.

Costs Associated with Opening a YO! Sushi Franchise

According to YO! Sushi’s website, franchisees should expect a one-off franchise fee, start-up costs, and an ongoing royalty fee based on a percentage of sales.

However, the company does not publish detailed figures on its website, instead directing interested parties to request a prospectus for full financial information. As a result, the publicly available materials outline the overall cost structure, but not the exact level of investment required.

YO! Sushi's Basic Information

Editorial Summary

YO! Sushi presents a compelling franchise opportunity for those interested in the Japanese food sector, particularly because it combines strong brand recognition with a structured support system and a proven kiosk format. While prospective franchisees would need to request further financial details directly from the company, the publicly available information suggests that YO! Sushi offers a clear and accessible route into a well-established brand.

Readers who would like to compare other Japanese restaurant franchise options can also explore a broader overview of alternative opportunities.

Matching Your Location
3 Recommended
Japanese Food Franchise Brands