CoCo Ichibanya

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CoCo Ichibanya (Cocoichi) is a Japanese-style curry chain recognized by Guinness World Records in 2013 as having the largest number of curry restaurant locations worldwide*. CoCo Ichibanya has a global presence and is expanding in the United States as well. The brand’s strength is a high level of customization that allows customers to choose rice portion size, spice level, and a variety of toppings. Backed by highly replicable operations, CoCo Ichibanya can clearly deliver value even to first-time customers.

This article compiles information about CoCo Ichibanya’s franchising.

About ICHIBANYA:
Operator of CoCo Ichibanya

ココイチのお店
Source: CoCo Ichibanya official website
https://ichibanyausa.com/pages/torrance-ca

The headquarters is located in Ichinomiya, Aichi, Japan. Founded in 1978, the brand reached 1,000 locations in Japan by 2004. As of January 17, 2013, CoCo Ichibanya was recognized by Guinness World Records™ as the world’s largest curry restaurant chain by number of outlets*1, with 1,305 locations at the time.

As of the end of February 2025, the brand has opened 216 locations outside of Japan*2, including seven locations in the mainland United States (excluding Hawaii and Guam)*3.

Beginning with its Torrance opening in 2011, CoCo Ichibanya has steadily expanded across the mainland United States, reaching Frisco, Texas, in 2023.

The Value of Franchising
with CoCo Ichibanya

ココイチのカレー
Source: CoCo Ichibanya official website
https://ichibanyausa.com/pages/main-menu

The Ability to Customize Helps Secure Repeat Customers

A notable feature is the build-your-own style. Customers can freely customize their meal by choosing the amount of rice, the sauce spice level, and nearly 40 different toppings, including cutlets, vegetables, and seafood. It is designed to cater to a wide range of preferences in the United States.

Because meals can be tailored to each customer’s preferences, high satisfaction and repeat visits can be expected.

Standardized Recipes
to Maintain Consistency
Across Multiple Locations

While offering high customizability, the operations are highly standardized. Because the recipes and cooking processes are well established, serving speed and quality can be standardized regardless of staff experience. This high level of replicability is a significant strength for owners aiming for multi-location expansion.

Building on this standardization, CoCo Ichibanya is also rolling out new formats such as Irvine Express. Sales channels can be expanded without disrupting operations.

As illustrated above, it is essential to evaluate potential profitability based on cuisine characteristics and to ensure that operations are manageable.This website details the culinary features and support structures provided by each franchise brand. We also feature three carefully selected Japanese franchise brands based on regional suitability, so please be sure to review them as well.

Choose by area characteristics
Three Selected
Japanese Food Franchises

CoCo Ichibanya Support Overview

CoCo Ichibanya USA’s officially disclosed information primarily focuses on recruitment requirements for prospective franchisees. The details of training and operational support should be carefully assessed by reviewing the Franchise Disclosure Document (FDD) and through interviews.

Customer Feedback
on CoCo Ichibanya

Tripadvisor rating

Irvine Location 4.3 out of 5.0 (as of the end of March 2025)

In summary, the reviews highly praise the authentic taste that meticulously replicates Japanese-style curry and the enjoyment of choosing toppings and spice levels according to one’s own preferences.

The feedback reflects satisfaction with the quality, meticulous presentation, and efficiency of the staff, indicating that these are restaurants customers would like to revisit due to the excellent balance of taste, service, and price. As a result, franchising with CoCo Ichibanya can help attract repeat customers and support stable revenue.

Some customer reviews are shown below.

The Flavor Didn’t Disappoint

My first visit was at the location in Okinawa, Japan. I was excited to hear there were locations in California, and it was a great experience that didn’t disappoint. Very good curry and well prepared food. Highly recommend a visit. Double chicken cutlet and naan bread are my favorites.

The Katsu Topping Is
Also Delicious

The katsu is really good here. Lots of other Japanese staples to enjoy. The curry spice level can be customized, but even the mild version has a super flavor. Very efficient staff and the food was piping hot.

A Curry Restaurant You’ll Want to Come Back to

The food was amazing and well spiced!! Well worth the price!! The service was fast and well priced! Will definitely come back!

Costs Associated
with Opening and Franchising
a CoCo Ichibanya Restaurant

Franchise fee $40,000
Initial investment Not listed
Royalty Not listed

Basic Information
on CoCo Ichibanya

Company Name: ICHIBANYA CO., LTD.
Number of Restaurants Worldwide 1,480 locations (including 11 in the United States and 1,467 in Asia)
Based on information from the official website as of the end of December 2025
Address 6-12-23 Mitsui, Ichinomiya, Aichi 491-8601, Japan

Summary by the Editorial Team

The strengths of CoCo Ichibanya lie in the high level of customization that allows customers to assemble their curry according to personal preferences and in the standardized operations that consistently maintain quality across locations.

The reviews highly praise the careful preparation of the flavors, satisfaction with the toppings, and the quality of staff service, indicating that the brand is well regarded for its excellent balance of taste, service, and price.

The system that ensures both flavor consistency and brand reliability is a major appeal when considering multi-location expansion. It is a franchise model that can deliver stable customer traffic across a wide range of locations, such as office districts and commercial facilities.

This media platform also features three recommended Japanese franchise brands, carefully selected based on regional suitability. Please be sure to review them as well.

Choose by area characteristics
Three Selected
Japanese Food Franchises

Choose by area characteristics
Three Selected
Japanese Food Franchises

Even within Japanese food, the most receptive customer segments vary by genre. This section introduces recommended Japanese food genres based on the characteristics of the prospective area, along with Japanese franchise brands that already operate locations in the United States. The focus is on the food that can be offered by joining each franchise brand.

Target
Suburban Families
Yakiniku
Japanese BBQ
Features
Offers the fun of cooking at the table and a sense of occasion, making it ideal for family gatherings
Profitability
High average spend per customer, with additional revenue from alcohol sales
Operations
No special cooking skills are required as customers grill the food themselves.
Recommended Brand
Gyu-Kaku
Gyu-Kaku website
Source:Gyu-Kaku official website(https://www.gyu-kaku.com/)

Gyu-Kaku delivers authenticity through certified Japanese A5 Wagyu. By also featuring USDA Prime beef, they offer steakhouse-quality dining at accessible prices.

From import to processing, Japanese staff strictly manage quality at every step, delivering the same authentic flavor found in premium yakiniku restaurants in Japan.

Click to show financial details
Franchise fee $50,000
Initial investment Approx. $1,215,444 to $2,606,540
Royalty 5% on annual sales up to approx. $1,500,000
4.5% on annual sales from approx. $1,500,000 to $2,000,000
4% on annual sales over approx. $2,000,000
Number of restaurants 825 worldwide (including 63 in the United States and 580 in Asia)
TripAdvisor rating 4.3 out of 5.0 (442 reviews)*2
Target
Business Districts
Curry Rice
Japanese Curry
Features
A rice-and-curry combination served in a single dish, offering a filling and satisfying meal
Profitability
Customizable spice levels and toppings encourage repeat customers.
Operations
In-store preparation is simple, as ingredients are often pre-cut and only require heating before service
Recommended Brand
CoCo Ichibanya
CoCo Ichibanya
Source:CoCo Ichibanya official website(https://ichibanyausa.com/)

A wide range of toppings, from chicken katsu to omelets, ensures a fresh experience every visit, driving strong customer loyalty.

In addition to toppings, customers can adjust rice portions and spice levels, making the menu enjoyable for those who prefer milder flavors as well as those who want larger portions.

Click to show financial details
Initial franchise fee $40,000
Initial investment Not listed
Royalty Not listed
Number of restaurants 1,480 worldwide (including 11 in the United States and 1,467 in Asia)
TripAdvisor rating 4.3 out of 5.0 (41 reviews)*3
Target
Health-conscious affluent areas
Udon
Fresh Wheat Noodles
Features
Low in fat and calories, udon’s broth-based flavor profile is well received by health-conscious, affluent consumers.
Profitability
While unit prices are low, a high turnover rate can be expected.
Operations
Adopting a self-service style reduces the need for floor staff.
Recommended Brand
Marugame Udon
Marugame Udon
Source:Marugame Udon official website(https://ca.marugame.com/)

As a popular chain with 861 locations in Japan*1, franchisees are able to consistently serve udon noodles with a firm, chewy texture, supported by the headquarters after opening.

The noodle-making, boiling, and cooling processes are demonstrated in an open kitchen, allowing customers to enjoy a freshly made, live dining experience.

Click to show financial details
Franchise fee $40,000 to $64,000
Initial investment $1,126,500 to $1,980,000
Royalty 5% of sales
Number of restaurants 1,188 worldwide (including 23 in the United States and 1,155 in Asia)
TripAdvisor rating 4.5 out of 5.0 (108 reviews)*4

*1 Source: Marugame Udon official website(https://jp.marugame.com/shop/), as of a December 2025 survey

*2 TripAdvisor: New York City location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g60763-d3175593-Reviews-Gyu_Kaku_Japanese_BBQ-New_York_City_New_York.html)

*3 TripAdvisor: Irvine location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g32530-d9750729-Reviews-Coco_Ichibanya-Irvine_California.html)

*4 TripAdvisor: Los Angeles location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g32655-d4019757-Reviews-Marugame_Monzo-Los_Angeles_California.html)

* TripAdvisor ratings are based on the highest-rated U.S. location.

*The number of restaurants is based on the following references. As of a December 2025 survey

Gyu-Kaku official website(https://www.gyukaku.ne.jp/world.php)

CoCo Ichibanya official website(https://www.ichibanya.co.jp/comp/ir/finance/highlight/graph01.html)

Marugame Udon official website(https://jp.marugame.com/shop/)