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Momidare Yakiniku Shishiro

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Momidare Yakiniku Shishiro is a Japanese × Korean BBQ franchise concept that blends Japanese-style yakiniku with Korean-style barbecue. With proprietary sauces, staff-led grilling, and visually memorable dishes, the brand offers a dining experience that stands apart from conventional barbecue restaurants.

For investors exploring Japanese food franchise opportunities in the United States, this page outlines Momidare Yakiniku Shishiro’s brand appeal and franchise value, support structure, and publicly available cost information.

About Nagahara Group: Operator of Momidare Yakiniku Shishiro

Momidare Yakiniku Shishiro's Restaurant Image
Image source: Momidare Yakiniku Shishiro official website
(https://nagahara-group.com/)

Nagahara Group operates Momidare Yakiniku Shishiro, a Japanese × Korean BBQ concept developed by founder and CEO Shiro Nagahara. The group has built and operated multiple restaurant brands in Japan, including yakitori, tempura, coffee and dessert, teppan, tuna and rice, and yakiniku concepts.

The brand reflects Mr. Nagahara’s approach to barbecue: creating a flavorful dining experience without relying solely on expensive premium beef or A5 Wagyu. Instead, Momidare Yakiniku Shishiro focuses on proprietary meat sauces, Omotenashi-style service, and menu items designed to leave a lasting impression.

Source: Momidare Yakiniku Shishiro Official Website
https://nagahara-group.com/

The Value of Franchising with Momidare Yakiniku Shishiro

Momidare Yakiniku Shishiro's Food Image
Image source: Momidare Yakiniku Shishiro official website
(https://nagahara-group.com/)

Momidare Yakiniku Shishiro gives franchise investors a restaurant concept built around more than grilled meat. Its value comes from a clear Japanese × Korean BBQ identity, signature sauces, guided table-side service, and menu items that guests can easily remember and share.

Why Customers Choose Momidare Yakiniku Shishiro

Customers choose Momidare Yakiniku Shishiro for a barbecue experience that feels flavorful, visual, and more guided than a standard self-grill meal. The menu highlights five signature features: proprietary momidare sauce, fork-tender filet mignon, Korean-style cold noodles, kimchi served seven ways, and sashimi beef sushi.

These items give the brand strong talking points both at the table and online. The sauces define the flavor, the filet mignon and beef sushi create visual impact, and the cold noodles and kimchi add variety beyond grilled meat.

A Staff-Led BBQ Experience Built Around Omotenashi

Momidare Yakiniku Shishiro’s service model is built around Omotenashi, Japan’s approach to attentive hospitality. Unlike conventional yakiniku restaurants where guests grill everything themselves, staff help grill the meat and guide guests on how to enjoy it.

This table-side service turns the meal into a more interactive experience and gives the brand a clear point of difference from basic barbecue concepts.

Proprietary Sauces That Support Consistent Flavor

Momidare Yakiniku Shishiro uses three proprietary sauces: Momidare Red, Momidare White, and Shiodare. According to the brand materials, these sauces are delivered to franchise locations to help maintain a consistent flavor across stores.

For a franchise model, that consistency matters. The sauce system gives franchisees a defined flavor base while reducing the need to rely only on premium beef to create a satisfying barbecue experience.

A Concept Designed for Social Sharing

Momidare Yakiniku Shishiro is designed to create moments guests want to share. The brand materials highlight store décor, uniforms, food presentation, and concept rooms as elements that encourage photo-taking and social media posts.

For the U.S. market, the brand book also notes plans for a Japanese concept room at each store. This type of themed space can help make the restaurant more memorable beyond the food itself.

Momidare Yakiniku Shishiro’s Support Overview

Momidare Yakiniku Shishiro’s public materials outline support related to brand concept and menu consistency, store experience, and franchise contact points.

Before Opening

  • Brand concept materials for the Japanese × Korean BBQ positioning
  • Guidance on signature menu features and Omotenashi-style service
  • Franchise contact points in the U.S. and Japan

At Opening

  • Guidance on staff-led grilling and table-side service
  • Brand direction for food presentation, uniforms, décor, and concept rooms
  • Social-media-friendly store experience elements

After Opening

  • Supply of proprietary sauces: Momidare Red, Momidare White, and Shiodare
  • Flavor consistency support through delivered sauces
  • Ongoing brand standards for service, menu presentation, and guest experience

Customer Feedback on Momidare Yakiniku Shishiro

Momidare Yakiniku Shishiro's Tripadvisor Rating

Momidare Yakiniku Shishiro - Shirogane 5.0 out of 5.0 (as of May 20, 2026)

Public reviews on Tripadvisor are positive, with guests highlighting the quality of the barbecue, attentive service, and comfortable dining environment.

Reviewers mention standout items such as wagyu chateaubriand, salted tongue, skirt steak, and the brand’s fork-tender fillet. Some also note the polite staff and semi-private seating, which can make the restaurant comfortable for families and groups.

Wagyu chateaubriand is fantastic

Everything is delicious but the chateaubriand steak is absolutely fantastic! Never seen it done like this before… well seasoned and just melts in the mouth!

The staff are also so attentive and polite. We all had an excellent evening. A MUST if visiting Fukuoka and looking for an authentic Japanese BBQ experience.

The famous fork-style fillet

I personally thought the salted tongue and skirt steak were delicious! The fillet that can be shredded with a fork is a specialty of this restaurant, so be sure to order it!

They also have semi-private seats, so even if you have small children with you, you can enjoy your meal at your own pace without worrying about the people around you✨️

Costs Associated with Opening and Franchising a Momidare Yakiniku Shishiro Restaurant

The reviewed official materials introduce Momidare Yakiniku Shishiro’s brand concept, menu features, service model, and franchise contact points. However, they do not publicly list specific franchise fees, initial investment amounts, or royalty rates. Prospective investors should contact the franchisor directly for the latest financial requirements.

Franchise fee Not publicly listed
Initial investment Not publicly listed
Royalty Not publicly listed

Basic Information on Momidare Yakiniku Shishiro

Group Name Shishiro Group
Company Names Ichiba no Chikara Co., Ltd., Triple S Co., Ltd., DEI Co., Ltd.
Address 1-2-14 Fukushima, Fukushima-ku, Osaka-shi, Osaka, 553-0003, Japan
Total Number of Restaurants 11 locations (as of March 2023)
Image source: Momidare Yakiniku Shishiro official website
(https://nagahara-group.com/)

Summary by the Editorial Team

Momidare Yakiniku Shishiro is a strong option for investors looking for a Japanese food franchise with a clear point of difference. Its Japanese × Korean BBQ concept, proprietary sauces, Omotenashi-style service, and memorable menu items help distinguish the brand from standard barbecue restaurants.

Before making a decision, investors should confirm franchise fees and initial investment, royalty rates, and support details directly with the franchisor. For more Japanese food franchise options, please visit our TOP page and compare other featured brands.

Find the Best
Japanese Restaurant Franchise
for Your Market

Choose by area characteristics
Three Selected
Japanese Food Franchises

Even within Japanese food, the most receptive customer segments vary by genre. This section introduces recommended Japanese food genres based on the characteristics of the prospective area, along with Japanese franchise brands that already operate locations in the United States. The focus is on the food that can be offered by joining each franchise brand.

Target
Suburban Families
Yakiniku
Japanese BBQ
Features
Offers the fun of cooking at the table and a sense of occasion, making it ideal for family gatherings
Profitability
High average spend per customer, with additional revenue from alcohol sales
Operations
No special cooking skills are required as customers grill the food themselves.
Recommended Brand
Gyu-Kaku
Gyu-Kaku website
Source:Gyu-Kaku official website(https://www.gyu-kaku.com/)

Gyu-Kaku delivers authenticity through certified Japanese A5 Wagyu. By also featuring USDA Prime beef, they offer steakhouse-quality dining at accessible prices.

From import to processing, Japanese staff strictly manage quality at every step, delivering the same authentic flavor found in premium yakiniku restaurants in Japan.

Click to show financial details
Franchise fee $50,000
Initial investment Approx. $1,215,444 to $2,606,540
Royalty 5% on annual sales up to approx. $1,500,000
4.5% on annual sales from approx. $1,500,000 to $2,000,000
4% on annual sales over approx. $2,000,000
Number of restaurants 825 worldwide (including 63 in the United States and 580 in Asia)
TripAdvisor rating 4.3 out of 5.0 (442 reviews)*2
Target
Business Districts
Curry Rice
Japanese Curry
Features
A rice-and-curry combination served in a single dish, offering a filling and satisfying meal
Profitability
Customizable spice levels and toppings encourage repeat customers.
Operations
In-store preparation is simple, as ingredients are often pre-cut and only require heating before service
Recommended Brand
CoCo Ichibanya
CoCo Ichibanya
Source:CoCo Ichibanya official website(https://ichibanyausa.com/)

A wide range of toppings, from chicken katsu to omelets, ensures a fresh experience every visit, driving strong customer loyalty.

In addition to toppings, customers can adjust rice portions and spice levels, making the menu enjoyable for those who prefer milder flavors as well as those who want larger portions.

Click to show financial details
Initial franchise fee $40,000
Initial investment Not listed
Royalty Not listed
Number of restaurants 1,480 worldwide (including 11 in the United States and 1,467 in Asia)
TripAdvisor rating 4.3 out of 5.0 (41 reviews)*3
Target
Health-conscious affluent areas
Udon
Fresh Wheat Noodles
Features
Low in fat and calories, udon’s broth-based flavor profile is well received by health-conscious, affluent consumers.
Profitability
While unit prices are low, a high turnover rate can be expected.
Operations
Adopting a self-service style reduces the need for floor staff.
Recommended Brand
Marugame Udon
Marugame Udon
Source:Marugame Udon official website(https://ca.marugame.com/)

As a popular chain with 861 locations in Japan*1, franchisees are able to consistently serve udon noodles with a firm, chewy texture, supported by the headquarters after opening.

The noodle-making, boiling, and cooling processes are demonstrated in an open kitchen, allowing customers to enjoy a freshly made, live dining experience.

Click to show financial details
Franchise fee $40,000 to $64,000
Initial investment $1,126,500 to $1,980,000
Royalty 5% of sales
Number of restaurants 1,188 worldwide (including 23 in the United States and 1,155 in Asia)
TripAdvisor rating 4.5 out of 5.0 (108 reviews)*4

*1 Source: Marugame Udon official website(https://jp.marugame.com/shop/), as of a December 2025 survey

*2 TripAdvisor: New York City location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g60763-d3175593-Reviews-Gyu_Kaku_Japanese_BBQ-New_York_City_New_York.html)

*3 TripAdvisor: Irvine location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g32530-d9750729-Reviews-Coco_Ichibanya-Irvine_California.html)

*4 TripAdvisor: Los Angeles location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g32655-d4019757-Reviews-Marugame_Monzo-Los_Angeles_California.html)

* TripAdvisor ratings are based on the highest-rated U.S. location.

*The number of restaurants is based on the following references. As of a December 2025 survey

Gyu-Kaku official website(https://www.gyukaku.ne.jp/world.php)

CoCo Ichibanya official website(https://www.ichibanya.co.jp/comp/ir/finance/highlight/graph01.html)

Marugame Udon official website(https://jp.marugame.com/shop/)