Machida Shoten is a leading Japanese Iekei ramen brand operated by GIFT HOLDINGS INC. Known for its rich pork-and-soy sauce broth and proven operational systems, the brand is actively seeking overseas franchise partners.
Machida Shoten is operated by GIFT HOLDINGS INC., one of Japan’s fastest-growing ramen restaurant groups. International franchise development is managed through JFC Global Partners, which specializes in supporting overseas expansion. Founded in 2008, GIFT HOLDINGS has built a nationwide network of ramen restaurants centered around the popular Iekei ramen style, characterized by rich tonkotsu-shoyu broth and thick noodles.
While Machida Shoten does not currently operate restaurants in the United States, the company is actively recruiting overseas franchise partners through its international development program. The group provides comprehensive support covering restaurant development, training, operations, and supply-chain management. Its mission is to share authentic Japanese ramen culture while maintaining high standards of quality and operational consistency across global markets.
Machida Shoten specializes in Iekei ramen, one of Japan’s most popular ramen styles. Its rich pork-and-soy sauce broth, thick noodles, and customizable toppings have attracted a loyal customer base throughout Japan. The brand combines traditional ramen craftsmanship with modern restaurant management, making it highly appealing to both ramen enthusiasts and casual diners.
Consumers appreciate the bold flavors, consistent quality, and satisfying portions. As global demand for authentic Japanese cuisine continues to grow, franchisees can benefit from introducing a distinctive ramen concept that already enjoys strong recognition in Japan.
One of Machida Shoten’s greatest strengths is its operational efficiency. GIFT HOLDINGS has developed standardized procedures covering food preparation, service management, staff training, and quality control. These systems help reduce operational complexity while ensuring consistency across locations.
Franchisees receive access to proven restaurant management know-how, making it easier to establish and grow their businesses. The company’s extensive experience operating hundreds of ramen restaurants enables partners to avoid common startup challenges and focus on delivering excellent customer experiences.
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| Store | Rating | Survey Date |
|---|---|---|
| Machida Shoten (Zurich, Switzerland) | 5.0 / 5 | June 2026 |
Source:
Tripadvisor
As of June 2026, Machida Shoten in Zurich holds a Tripadvisor rating of 5.0 out of 5. Although the number of reviews remains limited, customers consistently praise the restaurant for delivering an authentic Japanese ramen experience in Switzerland. Reviewers frequently mention the rich and flavorful broth, well-prepared noodles, and friendly service. The restaurant’s ability to recreate the taste and atmosphere of a traditional Japanese ramen shop appears to resonate strongly with local diners and international visitors alike, contributing to its excellent customer ratings.
"One of the Best Ramen Restaurants in Zurich"
Source:
Tripadvisor
"Excellent Miso Ramen and Friendly Service"
Source:
Tripadvisor
"Mixed Experience with Service"
Source:
Tripadvisor
Editorial Note: Tripadvisor ratings and review counts may change over time as new customer reviews are posted.
| Item | Details |
|---|---|
| Franchise Fee | USD 30,000–100,000* |
| Initial Investment | Approx. THB 7,000,000 (about USD 190,000) to USD 1.2 million* |
| Royalty | 1%–4% of sales* |
References:
Machida Shoten Overseas Partner Program
Japan Franchise Network
Machida Shoten USA Franchise Overview
Franzbiz Franchise Information
Editorial Note: Official franchise fees, investment requirements, and royalty rates were not publicly disclosed by Machida Shoten or GIFT Holdings at the time of writing. The figures above are based on information published by third-party franchise platforms and may vary depending on the market, store size, and franchise agreement.
| Item | Details |
|---|---|
| Company Name | GIFT HOLDINGS INC. |
| Total Number of Restaurants (Including Company-Operated Locations) | 700+ Group Restaurants Worldwide |
| Address | Machida City, Tokyo, Japan (Headquarters of GIFT HOLDINGS INC.) |
Machida Shoten represents a compelling franchise opportunity for entrepreneurs interested in bringing authentic Japanese Iekei ramen to international markets. Operated by GIFT HOLDINGS INC., the brand benefits from the experience and operational expertise of one of Japan’s most successful ramen restaurant groups.
The company’s established business systems, comprehensive franchise support, and commitment to quality provide a strong foundation for franchise success. Its distinctive Iekei ramen style offers a unique market position compared to many other ramen concepts, helping franchisees stand out in competitive restaurant markets.
Although the brand has not yet established locations in the United States, its active overseas expansion strategy and proven track record in Japan make it an attractive opportunity for investors seeking a scalable Japanese food business. For entrepreneurs looking to capitalize on the growing popularity of ramen worldwide, Machida Shoten deserves serious consideration.
Even within Japanese food, the most receptive customer segments vary by genre. This section introduces recommended Japanese food genres based on the characteristics of the prospective area, along with Japanese franchise brands that already operate locations in the United States. The focus is on the food that can be offered by joining each franchise brand.
Gyu-Kaku delivers authenticity through certified Japanese A5 Wagyu. By also featuring USDA Prime beef, they offer steakhouse-quality dining at accessible prices.
From import to processing, Japanese staff strictly manage quality at every step, delivering the same authentic flavor found in premium yakiniku restaurants in Japan.
| Franchise fee | $50,000 |
|---|---|
| Initial investment | Approx. $1,215,444 to $2,606,540 |
| Royalty | 5% on annual sales up to approx. $1,500,000 4.5% on annual sales from approx. $1,500,000 to $2,000,000 4% on annual sales over approx. $2,000,000 |
| Number of restaurants | 825 worldwide (including 63 in the United States and 580 in Asia) |
| TripAdvisor rating | 4.3 out of 5.0 (442 reviews)*2 |
A wide range of toppings, from chicken katsu to omelets, ensures a fresh experience every visit, driving strong customer loyalty.
In addition to toppings, customers can adjust rice portions and spice levels, making the menu enjoyable for those who prefer milder flavors as well as those who want larger portions.
| Initial franchise fee | $40,000 |
|---|---|
| Initial investment | Not listed |
| Royalty | Not listed |
| Number of restaurants | 1,480 worldwide (including 11 in the United States and 1,467 in Asia) |
| TripAdvisor rating | 4.3 out of 5.0 (41 reviews)*3 |
As a popular chain with 861 locations in Japan*1, franchisees are able to consistently serve udon noodles with a firm, chewy texture, supported by the headquarters after opening.
The noodle-making, boiling, and cooling processes are demonstrated in an open kitchen, allowing customers to enjoy a freshly made, live dining experience.
| Franchise fee | $40,000 to $64,000 |
|---|---|
| Initial investment | $1,126,500 to $1,980,000 |
| Royalty | 5% of sales |
| Number of restaurants | 1,188 worldwide (including 23 in the United States and 1,155 in Asia) |
| TripAdvisor rating | 4.5 out of 5.0 (108 reviews)*4 |
*1 Source: Marugame Udon official website(https://jp.marugame.com/shop/), as of a December 2025 survey
*2 TripAdvisor: New York City location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g60763-d3175593-Reviews-Gyu_Kaku_Japanese_BBQ-New_York_City_New_York.html)
*3 TripAdvisor: Irvine location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g32530-d9750729-Reviews-Coco_Ichibanya-Irvine_California.html)
*4 TripAdvisor: Los Angeles location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g32655-d4019757-Reviews-Marugame_Monzo-Los_Angeles_California.html)
* TripAdvisor ratings are based on the highest-rated U.S. location.
*The number of restaurants is based on the following references. As of a December 2025 survey
Gyu-Kaku official website(https://www.gyukaku.ne.jp/world.php)
CoCo Ichibanya official website(https://www.ichibanya.co.jp/comp/ir/finance/highlight/graph01.html)
Marugame Udon official website(https://jp.marugame.com/shop/)
