Even within Japanese food, the most receptive customer segments vary by genre. This section introduces recommended Japanese food genres based on the characteristics of the prospective area, along with Japanese franchise brands that already operate locations in the United States. The focus is on the food that can be offered by joining each franchise brand.
Gyu-Kaku delivers authenticity through certified Japanese A5 Wagyu. By also featuring USDA Prime beef, they offer steakhouse-quality dining at accessible prices.
From import to processing, Japanese staff strictly manage quality at every step, delivering the same authentic flavor found in premium yakiniku restaurants in Japan.
| Franchise fee | $50,000 |
|---|---|
| Initial investment | Approx. $1,215,444 to $2,606,540 |
| Royalty | 5% on annual sales up to approx. $1,500,000 4.5% on annual sales from approx. $1,500,000 to $2,000,000 4% on annual sales over approx. $2,000,000 |
| Number of restaurants | 825 worldwide (including 63 in the United States and 580 in Asia) |
| TripAdvisor rating | 4.3 out of 5.0 (442 reviews)*2 |
A wide range of toppings, from chicken katsu to omelets, ensures a fresh experience every visit, driving strong customer loyalty.
In addition to toppings, customers can adjust rice portions and spice levels, making the menu enjoyable for those who prefer milder flavors as well as those who want larger portions.
| Initial franchise fee | $40,000 |
|---|---|
| Initial investment | Not listed |
| Royalty | Not listed |
| Number of restaurants | 1,480 worldwide (including 11 in the United States and 1,467 in Asia) |
| TripAdvisor rating | 4.3 out of 5.0 (41 reviews)*3 |
As a popular chain with 861 locations in Japan*1, franchisees are able to consistently serve udon noodles with a firm, chewy texture, supported by the headquarters after opening.
The noodle-making, boiling, and cooling processes are demonstrated in an open kitchen, allowing customers to enjoy a freshly made, live dining experience.
| Franchise fee | $40,000 to $64,000 |
|---|---|
| Initial investment | $1,126,500 to $1,980,000 |
| Royalty | 5% of sales |
| Number of restaurants | 1,188 worldwide (including 23 in the United States and 1,155 in Asia) |
| TripAdvisor rating | 4.5 out of 5.0 (108 reviews)*4 |
*1 Source: Marugame Udon official website(https://jp.marugame.com/shop/), as of a December 2025 survey
*2 TripAdvisor: New York City location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g60763-d3175593-Reviews-Gyu_Kaku_Japanese_BBQ-New_York_City_New_York.html)
*3 TripAdvisor: Irvine location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g32530-d9750729-Reviews-Coco_Ichibanya-Irvine_California.html)
*4 TripAdvisor: Los Angeles location, as of October 28, 2025(https://www.tripadvisor.jp/Restaurant_Review-g32655-d4019757-Reviews-Marugame_Monzo-Los_Angeles_California.html)
* TripAdvisor ratings are based on the highest-rated U.S. location.
*The number of restaurants is based on the following references. As of a December 2025 survey
Gyu-Kaku official website(https://www.gyukaku.ne.jp/world.php)
CoCo Ichibanya official website(https://www.ichibanya.co.jp/comp/ir/finance/highlight/graph01.html)
Marugame Udon official website(https://jp.marugame.com/shop/)
