Hissho Sushi

Hissho Sushi is a creative sushi brand that incorporates American food culture and trends, allowing customers to enjoy authentic sushi conveniently even in a busy daily life.

This article introduces the company that operates Hissho Sushi, its menu offerings, the support provided upon joining the franchise, and customer review ratings for its locations.

About Hissho International, LLC: Operator of Hissho Sushi

Source: Hissho Sushi official website
https://hisshosushi.com/products/

Established in 1998, Hissho International is an American food service company. Beginning with the passion of founder Philip Maung, the company has grown to operate over 2,500 sales locations across the United States (as of November 17, 2025).

Hissho International values “handmade every day” at each location while sourcing 100% of its seafood from responsible suppliers, working to balance quality and sustainability. It sources seafood from suppliers that meet rigorous standards, such as Best Aquaculture Practices (BAP) 4-star certification^* and Marine Stewardship Council (MSC) certification^*. By emphasizing sustainability and quality and delivering a high-quality sushi experience, Hissho International builds trust with consumers.

The Value of Franchising
with Hissho Sushi

Source: Hissho Sushi official website
https://hisshosushi.com/products/

Generate Buzz and Attract Customers with Creative Sushi that Fits American Culture

Hissho Sushi’s specialty is creative sushi that reflects American culinary culture and trends. For example, the lineup includes distinctive menu items such as the spicy, visually vibrant Cheetos® Flamin’ Hot® Roll topped with Cheetos® snacks, and the Sichuan Chili Crisp California Roll made with Sichuan-style chili sauce.

The impact of both flavor and appearance generates buzz on social media, encouraging visits from younger customers and families who value photogenic presentation. By incorporating trends into product development, the brand can create locations that consistently attract attention.

Operations That Increase Repeat Customers Through a Diverse Menu Lineup

A key strength of Hissho Sushi is its flexible menu lineup, including health-conscious poke bowls, veggie rolls, and chicken rolls. It also accommodates custom rolls based on customer requests, enabling the brand to attract a wide range of customers, including health-conscious customers and light users.

Because the service format can be selected to match the setting, such as supermarkets, airports, and cafes, the concept can serve both everyday occasions and special occasions. This supports stable, community-based sales and helps build repeat customers.

As illustrated above, it is essential to evaluate potential profitability based on cuisine characteristics and to ensure that operations are manageable.This website details the culinary features and support structures provided by each franchise brand. We also feature three carefully selected Japanese franchise brands based on regional suitability, so please be sure to review them as well.

Choose by area characteristics
Three Selected
Japanese Food Franchises

Hissho Sushi Support Overview

Before opening

• Sushi training: 10 days at the sushi bar and 15 days at the Asian food bar.
• Training at Hissho University: Acquire the knowledge needed for location operations, including food preparation techniques, customer service, sales, and management
• Guidance on food hygiene and safety management: Support for proper ingredient handling and consistent adherence to hygiene standards
• Marketing and sales training: Strengthen promotional and customer service skills
• Product, packaging, and branding support: Support for maintaining a consistent brand presence.
• Information sharing via webinars and conference calls: Build connections with other franchisees and headquarters before opening
• Advice on preparing to open: provide support for what is needed to launch the business, such as financial planning and securing insurance

After opening

• Ongoing support from field teams and headquarters: Support for operations through regular follow-ups
• Regular conference calls and online training: Sare management updates and new product information, and provide improvement suggestions
• Support for introducing new menu items and promotional planning: Proposals and implementation support aligned with market trends
• Advice on location operations and quality control: Support for maintaining hygiene and service standards
• Provision of promotional materials and marketing tools: Can be used to attract customers and build repeat business
• Team-building opportunities: Opportunities to connect and exchange information with other franchise owners

Customer Feedback
on Hissho Sushi

Tripadvisor rating

Based on trends in customer reviews, it can be said that Hissho Sushi earns high ratings for the “freshness” of its food, “courteous service,” and “quality that feels satisfying even when time is limited.” In addition to the taste of the sushi, many reviews praise staff kindness and menu recommendations, and a notable point is that many customers say they would like to return despite the airport setting.

Some customer reviews are shown below.

Fresh Sushi That’s Worth the Wait

This place is worth the wait if you have the time. The sushi is fresh and super flavorful. No wonder there’s always a crowd there! So good!

Excellent Service and Menu Recommendations

Pam, the server, was a delight. Excellent recommendations. I had the “Southern Charm Roll” and the “Sunset Roll.” Both were excellent. Fresh preparation. Everything was clean. Definitely the best place in this aero facility.

Shrimp Tempura Roll Was Phenomenal

...I ordered a shrimp tempura roll to go. It was phenomenal! I wish I could have had more time to sit and enjoy a drink while I was there, but my layover was super short. If I’m ever in the airport again, I will definitely stop in for a roll!

Costs Associated with Opening and Franchising a Hissho Sushi Restaurant

Basic Information on Hissho Sushi

Summary by the Editorial Team

This franchise offers creative sushi that is well suited for America’s multicultural society. With unique menu items that are perfect for social media sharing, the franchise is well suited to attract younger customers and families. It is ideal for a wide range of locations, including urban areas, airports, and suburban shopping districts. It is recommended for prospective franchisees who aim to differentiate and expand operations in trend-sensitive areas while leveraging brand recognition.

This media platform also features three recommended Japanese franchise brands, carefully selected based on regional suitability. Please be sure to review them as well.

Choose by area characteristics
Three Selected
Japanese Food Franchises